Heritage Tourism
Nick Booker and Allan Randall of Attract Marketing offer a range of workshops tailored to the potential audience and based around the subject of the
Development and Marketing of Heritage Tourism Products
The range of workshops/seminars include the following topics:
What is Heritage Tourism?
- Topic 1: Basic Concepts - Setting the Scene
- Topic 2: Audience Development – what is it and who will come?
- Topic 3: Interpretation - developing themes and story lines
- Topic 4: Access for all - physical and intellectual
Best Practice in Heritage Tourism
- Topic 5: Collections & Conservation Management Plans
- Topic 6: Heritage Learning
- Topic 7: Feasibility Studies - key elements
- Topic 8: Applying the theory - Case Studies
Visitor Issues
- Topic 1: Creating an Audience Development Plan
- Topic 2: Operating the Heritage Attraction
- Topic 3: Creating a Learning and Access Plan
- Topic 4: The Marketing Campaign Plan
Case Study based on a visit to a local attraction - Making it better
- Topic 5: Analysing the problem - Writing the brief
- Topic 6: Developing a new offer
- Topic 7: Making it work
- Topic 8: Launching the revamped attraction
The clients for this series include a European Union funded workshop for the Estonian Tourist Board where we worked with a local consultant Oliver Loode of Consumetric.
Download the introductory presentation
on Basic Concepts in Heritage Tourism for more information.
Contact
us today to discuss your heritage marketing requirements. Attract's
expert
marketing consultancy team are able to offer a range
of consultancy services to help you achieve success.
